About
A steadier way to build revenue.
Christy McDonald
Christy McDonald is a commercial growth executive and trusted advisor who helps founders, investors and leadership teams turn ambitious ideas into scalable, sustainable businesses.
Founder & Principal Advisor
Christy joined CrossBorder Solutions as an early sales leader and progressed to Chief Revenue Officer, helping build the company’s commercial organization through nearly a decade of growth and transformation. She built and led systems to support sales, business development and customer success, strengthened the client journey and helped align people, process and strategy around the company’s growth objectives.
During her tenure, CrossBorder Solutions secured $73 million across two publicly announced investment rounds, including a $40 million Series B led by Insight Partners and an additional $33 million from Insight Partners and Savant Growth. The company later became Exactera as part of a broader strategic evolution of its brand, solutions, and market direction.
Christy subsequently led U.S. strategy and market expansion for an international technology company, developing its commercial foundation, positioning, sales processes, team structure, and market-entry strategy.
Her leadership approach is grounded in empathy, trust and accountability. She is known for building meaningful relationships with clients, creating alignment across internal teams and fostering environments where people feel heard, invested and responsible for the outcome.
Through Traction Point Collective, Christy combines executive-level commercial leadership with a trusted ecosystem of specialists, bringing companies the relationships, expertise, and practical support needed at each stage of growth.
Christy remains the accountable senior partner throughout the engagement, bringing in vetted specialists only when the work requires capabilities beyond the core commercial mandate.
Why Traction Point
One relationship. A wider field of expertise.
Growth challenges rarely sit within one function. Traction Point Collective connects leadership teams with experienced specialists across sales, marketing, customer success, data, CRM, finance and market expansion.
Christy stays close to the work—aligning the right capabilities around the priorities that will move the business forward.