Growth Strategy • Executive Leadership • Connected Expertise

Turn Commercial Potential Into Scalable Traction

We partner with founders, investors and leadership teams to strengthen go-to-market strategy, build predictable revenue and connect the right expertise to every stage of growth.

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The work

We work with founders at every stage — from first hire to scaling revenue team — who need an outside operator, not another framework deck, to build or fix their go-to-market motion.

How we help

The right expertise at the moments that matter most.

Commercial & GTM Diagnostic

A focused assessment of your positioning, customer journey, revenue process and team to identify what is working, where growth is constrained and what to prioritize next.

Commercial & GTM Diagnostic

A focused assessment of your positioning, customer journey, revenue process and team to identify what is working, where growth is constrained and what to prioritize next.

Fractional CRO Leadership

Embedded executive leadership that aligns sales, marketing and customer success—bringing the strategy, structure and accountability needed to build predictable growth.

Fractional CRO Leadership

Embedded executive leadership that aligns sales, marketing and customer success—bringing the strategy, structure and accountability needed to build predictable growth.

Executive Growth Advisory

A trusted strategic partnership for founders, investors and leadership teams navigating growth, pricing, organizational design, customer retention and critical commercial decisions.

Executive Growth Advisory

A trusted strategic partnership for founders, investors and leadership teams navigating growth, pricing, organizational design, customer retention and critical commercial decisions.

GTM Transformation & Market Entry

Build or reshape the commercial engine—from positioning and sales process to team structure, pipeline development and a disciplined plan for entering and scaling in new markets.

GTM Transformation & Market Entry

Build or reshape the commercial engine—from positioning and sales process to team structure, pipeline development and a disciplined plan for entering and scaling in new markets.

Why us

Experienced operators, deliberately close to the work.

Founded by Christy McDonald, a commercial leader who progressed from founding sales executive to Chief Revenue Officer, Traction Point Collective brings an experienced operator’s perspective to every engagement. Christy has built and led sales, business development and customer-success functions while helping companies strengthen their commercial foundations and navigate pivotal stages of growth.

Her leadership approach is grounded in empathy, trust and genuine relationships. She is known for bringing internal teams together, earning the confidence of clients and creating environments where people feel heard, accountable and invested in the outcome. This combination of executive-level strategy, commercial discipline and human-centered leadership helps organizations achieve sustainable growth without losing the relationships and culture that make it possible.

Connected expertise

One trusted relationship. Broader expertise when it counts.

Growth challenges rarely fit neatly within a single function. Traction Point Collective connects clients with trusted, experienced specialists across the broader business ecosystem—from sales, marketing and customer success to data, CRM, finance, controllership and tax.

We begin by understanding what the business truly needs, then bring the right expertise to the table—giving leadership teams coordinated support through one trusted relationship.

Your next stage of growth starts with the right conversation.

Whether you need strategic clarity, embedded commercial leadership or access to the right expertise, we’ll begin by understanding where you are—and what the business needs next.

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