Growth Strategy • Executive Leadership • Connected Expertise
Turn Commercial Potential Into Scalable Traction
We partner with founders, investors and leadership teams to strengthen go-to-market strategy, build predictable revenue and connect the capabilities required at every stage of growth.
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The Work
Built for pivotal stages of growth.
We work with founders, CEOs, investors and leadership teams when growth requires more than incremental change—whether building the commercial foundation, strengthening an existing revenue engine, entering a new market or navigating the next stage of scale.
We bring an operator’s perspective: diagnose what’s holding growth back, align the organization around what matters most, and help turn strategy into execution.
How we help
Commercial leadership built around what the business needs next.
How we work
From clarity to traction.
01 / UNDERSTAND
Start with the moment you’re in.
We listen, assess the business, and identify what’s working, what’s getting in the way, and where the greatest opportunity sits.
02 / ALIGN
Get clear on what matters most.
We align leadership around priorities, outcomes, ownership, and the commercial decisions that will move the business forward.
03 / BUILD
Put the right structure in place.
We bring together the strategy, people, processes, technology, and expertise needed to turn the plan into an executable operating model.
04 / CREATE TRACTION
Move from strategy to measurable progress.
We work alongside your team to execute, measure, adjust, and build momentum that lasts beyond the engagement.
Why us
Experienced operators, deliberately close to the work.
Traction Point Collective was founded by Christy McDonald, a commercial executive who has built and led revenue organizations from early-stage growth through CRO leadership. Her experience spans GTM strategy, sales, customer success, market expansion and commercial transformation.
Recognize the traction point
You may be at a traction point if:
01
Revenue has plateaued and the leadership team disagrees about why.
02
Sales, marketing, and customer success are operating as separate functions.
03
The founder is still carrying too much of the revenue organization.
04
Pipeline exists, but forecasting and conversion remain unpredictable.
05
You are entering a new market without the commercial infrastructure to support it.
06
The business needs CRO-level leadership, but a full-time executive is premature.
07
An investment thesis now depends on stronger commercial execution.
Connected expertise
One trusted relationship. Broader expertise when it counts.
Growth challenges rarely fit neatly within a single function. Traction Point Collective connects clients with trusted, experienced specialists across the broader business ecosystem—from sales, marketing and customer success to data, CRM, finance, controllership and tax.
We begin by understanding what the business truly needs, then bring the appropriate specialists to the table—giving leadership teams coordinated support through one trusted relationship.
Ready to create traction?
Every engagement starts with understanding where the business is today, where you want it to go, and what stands between the two.
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